With so many technology companies investing heavily in reality technologies, there is no question as to whether it’s here to stay. Reality technologies are set to continue to become an everyday tool that changes our lives. As a business, now is the time to start working with these technologies, in order to stay relevant and meet customer expectations. The key is experimenting with augmented and virtual reality to determine how it can drive business value. Incorporating these technologies into your business can seem a little overwhelming. However, with so many options available, and more appearing every day, it’s easier to get started than it might seem. It’s not a territory reserved for specialists, and it’s becoming easier to find developers willing to work with the technology. Meaning you can build simple solutions that will help you get your corporate foot on the ladder.
One of the barriers to investing in reality technologies can be knowing where to start. Augmented and virtual reality offer solutions to a mountain of business challenges, but it is wise to start in an area that has proven results. As with anything, starting small and building confidence slowly is a sensible approach. The following three areas offer a logical starting point, so you can test the water before you throw on your virtual reality (VR) mask and dive in feet first:
Using technology to grab your customers attention is a great way to get started. Competition is getting fiercer every day and adding moving images or sounds to static advertisements can be an excellent way to stand out. Although this can be done on a big scale, there are smaller ways to get started. You could find a way to allow customers to virtually customize your products, create flyers that give extra information when viewed through a device or even do the same thing on a billboard. As many of your customers will have the technology they need in their pockets, augmented reality (AR) technology is extremely accessible.
Reality technologies have the potential to entirely change the way that businesses think about training and education. A UK study has shown that two-thirds of employees change jobs due to insufficient training. Reality technologies offer a chance to combat employee attrition rates by simulating real-world scenarios. By using reality technologies, employees can have the opportunity to work through training as many times as needed to master the process. This is particularly useful if it’s a difficult or expensive task in real life, ensuring training is as comprehensive as possible while keeping costs to a minimum. This is especially prominent for AR, which requires no additional hardware such as headsets. As we all learn in different ways, training can be adapted and personalized to ensure that every employee receives what they need to excel in their job.
Fully immersing your customers in an experience is a great way to use reality technologies to your advantage. Creating immersive experiences can help businesses of all sizes take people deeper into their brands. Just think of the virtual tours you can take of properties by visiting digital showrooms or virtually seeing how furniture would look in your own home. The technology allows customers to interact with virtual assistants, which in turn can reduce staffing pressures for your business. These experiences can be done using desktops and mobiles, but this is also an opportunity to use VR headsets and goggles. AR glasses could help work out what cosmetics would suit a customer for example. Using a headset in store or at a trade show has the potential to draw customers in, and the experience helps them to make better-informed decisions about your brand. When customers are able to more fully engage with your brand before purchasing their satisfaction will rise. On top of this, it’s getting less expensive, and AR headsets are becoming more affordable. In fact, 82% of enterprises expect to use AR smart goggles within the next three years.
Virtual reality and augmented reality offer your business the chance to engage with your customers in an entirely new way. Headsets give access to a completely immersive environment where your customers are empowered to explore content in the way they choose. Businesses have the opportunity to create a whole new level of personalized experiences. Companies can better market their products or services, train their employees more effectively and improve communication and collaboration with their teams and stakeholders.
Whatever solution you put in place you need to ensure it aligns with your company goals. You also need to fully understand what the viewer will get out of it and how it will enhance their experience. Whether you’re planning to heighten a real-world situation or to show something entirely new, the key to success is catering to your target audience. However you start, leveraging the capabilities of reality technologies will help you to create unique experiences and may entirely change the way you do business.